More than 85% of Gen Z now starts product discovery on TikTok, YouTube, or ChatGPT — not Google. Ecommerce is being reshaped by AI and intent-driven discovery, and the brands that adapt first will own the next wave of organic growth.
71% of consumers expect personalized interactions
76% switch to a competitor when those expectations aren’t met
— Source: McKinsey & Company
A strategy-packed guide built for digital leaders at outdoor, sport, and wellness brands. Learn how to:

Adapt to the shift from search to AI assistance

Show up where people ask — ChatGPT, TikTok, YouTube, and beyond

Build a discover-led content engine

Use personalization to scale relevance and increase revenue
Backed by real examples, ROI metrics, and forward-thinking strategies designed to make your brand discoverable, trusted, and bought.

1,200% shift in ecommerce traffic from Google to ChatGPT in 6 months

AI-assisted discovery is changing how products are found

Your brand needs to be the answer, not just a listing

Brands that adapt early are already lowering CAC and growing LTV
If you're responsible for the success and growth of an ecommerce shop for an outdoor, sport, or wellness brand — this is built for you. Whether you're optimizing your DTC channel or scaling omnichannel growth, this is your roadmap to staying ahead.